The ultimate goal of your restaurant’s website is to convert visitors into diners. Whether it’s by them placing a carryout order, purchasing merch, or making reservations it’s all about converting.
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Enter the internet age. Your homepage has become that department store window. In fact, it’s even more important than that because attention spans are getting shorter — think 3-5 seconds — to communicate to your potential customer exactly what your product does, and how it can help your customer, before they lose interest and go back to the Google drawing board.
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2019 was an incredible year of growth in my business, and it also had its challenges! Sharing the top investments I made and what I learned along the way.
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