Guest Blog Post on Creating an Irresistible Home Page with Parsnip

In case you haven’t heard of Parsnip, a startup out of San Francisco, I’m so excited to introduce them to you.

Parsnip is the brainchild of my good friend Sally, an incredible woman and entrepreneur who is up to BIG things in the world of food. She’s is really dedicated to improving our food system and connecting great brands and people to one another.

Sally created Parsnip to help food, beverage, health, and nutrition brands partner with one another to grow their businesses through collaboration. The brand continues to shift and grow and they’re producing amazing content non-stop.

When the team asked me if I’d like to contribute a post about copywriting for purpose driven brands I said, “absolutely!!!"

This piece goes in to detail on how to write copy that makes your home page irresistible, which is incredibly important.

Why?

Because your home page is a virtual storefront. How are you going to get people to come inside if they’re confused about what they’ll find or don’t think it’s what they need or want?

With an attention span of 3 seconds, you’ve gotta nail your home page before customers look elsewhere.

In the article you’ll learn 7 strategies to easily connect more deeply with your target customer, identify your X factor, and everything you need to include on the page, with examples from some of my favorite brands.

Ready to learn all about homepage copywriting? Read the full article here.