Guest Blog Post on Driving Brand Loyalty During COVID-19 with Parsnip
How the heck do we talk to our audience and feel good selling them stuff while the world is melting down around us? Great question!
My sweet friends at Parsnip invited me back to guest post on writing copy that converts and is also sensitive to the times we’re in. A lot of my health, wellness, and nutrition copywriting clients have shared that they’ve stopped communicating with their audiences as much because they don’t want to say the wrong thing. I’ve felt that too, but brands big and small are finding great ways to stay connected to their audience while also continuing to sell their product, and that’s what I’m highlighting in this article.
Remember: your audience WANTS you to communicate with them, they love hearing from you!
My hope is that after reading this article you’ll have 5 best practices for approaching copywriting during COVID-19, with actionable tips you can start testing today to boost your brand loyalty.
Also, in case you missed my previous guest blog post with Parsnip (7 Ways to Make Your Homepage Copy Irresistible to Customers), I’ll give you a quick recap on this San Francisco based business.
Parsnip is the brainchild of my good friend Sally + her husband Bennett. She’s an incredible woman and entrepreneur who is up to BIG things in the world of food.
Sally created Parsnip to help food, beverage, health, and nutrition brands partner with one another to grow their businesses through collaboration. The brand continues to shift and grow and they’re producing amazing content non-stop.
Let me know if you read the piece and what you want to try out ASAP!