READY FOR WEB COPY THAT SELLS LIKE GF HOTCAKES?
Kels: I WANT COPY ABOVE TO BE IN BLACK I THINK, IS THAT POSSIBLE? also wonder if the image can be on a black background so it’s not all white?
READY FOR WEB COPY THAT SELLS LIKE GF HOTCAKES?
Kels: I WANT COPY ABOVE TO BE IN BLACK I THINK, IS THAT POSSIBLE? also wonder if the image can be on a black background so it’s not all white?
Kels, I think this background is too dark, maybe a lighter shade that works with the other brand colors?
Gorgeous design ✔️
Eye-catching images ✔️
An incredible product that tastes great, or heals the people you serve ✔️
What’s missing?
1) Connects
2) Converts
Copy that makes people smile, or laugh or feel hopeful that you can help them solve their problem.
Copy that it ethical and leads with honesty and transparency
Copy that leads the reader down the page with an eye for user experience and customer journey
Copy that makes someone choose your product over another on the (digital) shelf
Copy based on research and customer feedback
<<KELS: ADD SOCIAL PROOF LOGO SECTION TO LEAD INTO THIS ONE>>
Kels: Maybe an icon or something in here, pretty blah…
I’m the right copywriter for you if…
You’ve got an established brand and have done brand work
You’re ready to launch your product
You have a product that is going from shelf to Ecommerce and need guidance
You understand the value of great high-converting copy
You sell supplements, healthy snacks, sustainably made products, fitness products, natural foods or skincare, regenerative products or agriculture, better- for -you alcohol
I may not be right for you if…
You aren’t willing to allow time for research and customer analysis
You need copy yesterday (sometimes this can fit into a ‘copy-in-a-week rate though!’
This website copy audit is perfect for small businesses in the early stages of testing out a new product in the market. Ensure your website copy is on point before it goes live.
Or, maybe you already have a site and want to optimize it to ensure your copy is working for you.
You’ll tell me all about your brand, I’ll research and then we’ll have a 1.5 hr long phone call to review your site.
A recording of our call
A Google doc full of recommendations to improve your web copy for up to 4 pages of copy.
Recommendations for headline/subhead and homepage flow
Clarity around changes you can make to help you move website copy from meh to WOW.
Time to pick my brain on any conversion copy/marketing-related topics you’d like!
Sit back, relax and let me do all the work of writing or re-writing your website copy. Perfect for established brands, small or large that have a proven product that customers love. I dig in deep to your brand and customers to write copy that resonates and converts.
A brand Q+A and 2-hour discovery call to get to know you and your product and tone + voice goals.
Recommendations for navigation, and key areas of SEO.
Customer research and competitive analysis to get a more holistic (see what I did there?) picture of your customers’ pain points and desires to speak to them authentically.
Headline and tagline copy to use across all channels and set the tone for your brand.
Up to 5 pages of website copy (Home, About, Products, Mission, etc)
404 Page
Ready to sit back, stand out and sell more? Let’s get your copy on par with design so you feel great sharing your product with the World
Hi, I’m Celsea (like Kelsey :)
Conversion copywriter for healthy product brands that want to stand out from the crowd.
With 15 years of marketing and sales experience in health + wellness, I’m an industry expert obsessed with healthy products and helping healthy brands bring more of their goodness to the world.
I’d be honored to help you ethically market your brand connect you to the people looking for exactly what you do.
Copy that connects | Copy that Converts | Copy with Personality
Every project is different but there are a few proven steps I use that make for incredible, one-of-a-kind copy
Research + Discovery
This is the foundation, the soil building if you will, and CAN NOT BE SKIPPED!
I start with a deep dig to get to the good stuff.
The things your customers say about you behind your back (good stuff, hopefully).
The product reviews dripping with sticky copy.
The interviews with people who buy your stuff and can’t live without out.
This is the gold that helps me get to know you and your product or services well and, in turn, write words that speak to them more deeply.
Writing + Wireframing
We’ve got all this great stuff to work with, dig into that healthy soil and get to work!
Depending on the project type, I’ll either begin your audit or write the first draft of each page and give you a clear picture of how the copy will be structured on the page with basic wireframing.
I’ll take in to account SEO and User Experience
Edits + Revisions
We’ll hop on a call to review the first round of copy and then you’ll take a few days to step away and review it, let it breathe like a fine wine.
Then, you’ll add notes and I’ll make revisions to anything that doesn’t feel just right to you!
This is also a great time to start A/B testing some of the copy if you’re able.
*For full website copy projects only
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Question #1
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Question #2
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Question #3
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Question #4
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Question #5
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