Email Strategy + Content
Email is still one of the highest bang-for-your-buck marketing channels out there, but if it’s not done strategically, with clear goals in mind, your audience will ditch you faster than you can make a Bulletproof coffee.
Think about it, if you walk up to a beehive and stick your hand in without that fancy suit or any strategy— you’ll get a response, but it probably won’t be honey.
Well planned and executed email sequences, on the other hand, will get you that sweet treat you’re after… a boost in open rates and sales.
With flooded inboxes it’s more important than ever to stand out. My email marketing approach focuses on getting to know your target customer and then write to them in a way that helps you build trust and add value.